Before applying any color schemes or picking fonts, we focused on a major part of what makes a site works or not: the site architecture. Simplifying the main navigation to include the most requested areas of the site enhanced the user’s experience since they could now access these areas with just one click.
Wireframes enabled our UX team to lay out content that should be on a page to make sure that everything made sense and flowed. These wireframes were key to planning how the content needed to be structured to work.
We also researched the interpretations of different colors, how color was being usedby their competitors, and drew connections between different colors and the values that describe ZMR Capital. Based off our findings, we made color recommendations.
We went through a similar process for fonts by researching, testing, and evaluating hundreds of available fonts to make sure the one selected represented the brand.