Vertically integrated, and full-service real estate company.
“The entire staff at M&V has been phenomenal. They are quick with their replies and incredibly helpful.”
– Amanda Hudson, Managing Director at Dallien
“The entire staff at M&V has been phenomenal. They are quick with their replies and incredibly helpful.”
– Amanda Hudson, Managing Director at Dallien
After carefully planning, designing, and developing the site, we were able to elevate Dallien’s website, allowing site visitors to easily verify Dallien’s real estate investment acumen and easily contact Dallien in order to invest, buy or sell.
Increase in conversion rate
Increase in new users’ registration
Page load speed
Create a modern looking website with an easy-to-navigate CMS for the company to use internally.
New CMS creation from scratch with a modern and clean front-end design.
The team at Dallien came to us with a clear understanding that their website was outdated and lacking the level of professionalism their clientele expects. One of their biggest issues was that their site was not responsive making the viewing experience on mobile or tablet unpleasant for visitors, so we knew from that outset that making a site that is attractive and easy to use regardless of viewing platform would be a priority for the site.
With some overall goals outlined, we wanted to gain an understanding of Dallien website userbase. By learning about who is using the site and what they are using it for, we were able to design a strategy that targets visitors directly. For Dallien’s visitors, most come to the site to get a feel for who Dallien is; their level of professionalism and corporate culture. Once they have vetted Dallien and want to learn more information about how they can invest, the next step for site visitors is to pick up the phone and call. This information wound up shaping a great deal of our strategy and design.
With our goals in place and a firm understanding of Dallien’s clientele, we began wireframing the page designs. Knowing that visitors predominantly were exploring the Dallien website to vet Dallien as reputable fund managers, we decided to put some key statistics on the homepage through some well-placed design elements. By innundating visitors with Dallien’s success from the outset, we immediately began removing any doubt visitors might have. Additionally, to position Dallien as thought leaders and further dissuade any visitor suspicion, we placed full width images of what Dallien do toward the top of the page allowing visitors to not only see Dallien’s key achievements, but to understand their position and work.
Additionally, since the next step for most site visitors once they have vetted Dallien is to pick up the phone and call, we knew the importance of well-placed contact CTAs throughout the site. They can be seen on nearly every page so no matter what part of the decision-making process a visitor is in, they have easy access to contact Dallien.
The developed site went through a rigorous testing phase diligently trying to find potential weak points where the site might break. After fixing any bugs we handed the site over to the client for their review. Dallien had minimal critique and soon after we were ready to launch.
Dallien decided to host through on our servers which made the site migration process from our development environment to the live server seamless. After analyzing the website traffic, we agreed on a midnight launch, ensuring the least amount of downtime for visitors, presenting them with a fresh new website in the morning.
With Dallien’s new website up and running, we are very proud of the strategic approach we applied to position Dallien as leaders within their field. From our well thought out wireframes, to our beautiful designs, and our well-developed site and robust custom CMS, the Dallien site has been well received by the client and site visitors alike.
