CHALLENGE:Improve marketing sales in an online store
SOLUTION: Create different versions of the page to increase the conversion rate
First, We Identified That The Brand Had Problems Within Its Operation, It Had Not Correctly Placed The Titles Within The HTML Tags, The Page Was Not Well Configured In Google Analytics, It Had Many SEO Errors.
Overall, thanks to these changes, they managed to reduce their customers’ cost of acquisition in the online store by 41%.
If you look at how the simplest thing worked when setting up the website, then the second simplest thing worked, where the benefits were broken down using bullet points.
Why the simplest usually work for an online store?
A long time ago a book came out about Internet marketing and sales that summed up the main gist in its title:
“Don’t make me think.”
– by Steve Krug
In this case study, we have to keep very much in mind that we are at the beginning of the relationship with a stranger, whom we want to convert into a customer of our online store over time.