CHALLENGE: Improve marketing sales in an online store.
SOLUTION: We created a completely new website from scratch with features and techniques to help client’s retention and gather clients.
Nuvana Nutrition is a company that specializes in manufacturing high-quality supplements for different health issues. Their current lineup consists of 5 products which range from sleeping supplements like Shut Eye to beauty supplements like Bloom. Nuvana Nutrition has been struggling with their current website as the UX isn’t optimal and lacks information.
Despite having more than 5,000 five-star reviews on Amazon and being a major player in the supplement industry, Nuvana Nutrition was perceived as a small ‘mom and pop’ business due to their sub-par online presence. They came to us with the desire to create a new website that would reflect their global impact.
Nuvana Nutrition’s old website was not very user friendly, had an outdated design, and did not accurately reflect the company’s identity. The website felt cluttered, and visitors had trouble finding the specific product they were looking for. Even when visitors were able to locate the product, information provided was not comprehensive, and most people ended up reaching out to contact Nuvana Nutrition directly for information.
As we started setting up goals for their new website, we jumped on a call to interview the key stakeholders at the company. Guided by what we learned during our session with them, we outlined 3 main goals for the redesign: 1) provide visitors with a clean and modern website, 2) create customer retention strategies, and 3) make sure each product was equipped with detailed specs and information to cut down on repeat inquiries for that information.
We knew that if we wanted to re-position Nuvana’s online presence, we would need a solid digital strategy. Armed with knowledge about the different target audiences, we began strategizing the best way to accommodate the user journeys on the site.
As a result, we added a subscription program that will help current consumer buying habits. These are trending toward hassle-free shopping experiences, free delivery, and instant gratification. The subscription model serves all those needs, providing value to the customer with low effort, and incredible revenue growth opportunities.
Another add-on to the website was the creation of a loyalty and reward program in which the brand rewarded purchases with points that could later be redeemed. Another way to obtain points was to follow Nuvana in their different social platforms, repeated purchases, and even points for their birthday and New Year. This helped us to track customer spending habits and overall trends that can provided the company with valuable data. Tracking consumer rewards spending allowed Nuvana to gain a deeper understanding of their target audience, create effective advertising campaigns, and deliver customers what they want and need.
Once the UX strategy was firmly in place, we segued into design and development. During the design phase, we pumped up the visual appeal by combining artistic Instagram-worthy images, clean typography, and a friendly, calming color palette.
The website was programmed using responsive programming, which ensured visitors would have an excellent experience viewing the site, whether they were on a mobile, tablet, laptop, desktop, or large-screen device.
We elected to build the website on Shopify. Shopify is an all-in-one eCommerce platform that makes it easy for businesses to create an online store, accept payments, and manage their inventory all from a single platform without ever worrying about the technical aspects of managing a website such as web hosting, security, caching, etc.
As part of our quality control phase, we tested the website on multiple mobiles, tablet, and desktop devices and in various browsers.
We encountered no major issues during the testing and were soon ready to launch the website.
6 months after the website went live, Nuvana has seen a boost in sales. In combination with our social media packages and advertising we were able increase revenue by 300%. Customer’s satisfaction has increased in a recent survey made by the business, in which some insights explored that the ease of shopping and the information portrayed helped in their buying decision. We noticed an increase in new users’ registration (loyalty program rewards new user for registration) and complemented with all the other prizes given.
We helped Nuvana Nutrition put their best foot forward online by crafting a simple way for users to search for products, find product information, and purchase on their website while still having extra benefits per purchase. This metamorphosis changed Nuvana’s online perception for the better, resulting in a user-friendly site that reflects who the company really is.