No, never! But if you need the “why”, let me tell you. People on a purchased list didn’t choose to hear from you or your company. The goal of your marketing efforts should be to find the right prospects and customers. If you buy a list, you are taking that decision away from your prospects. Suddenly, they receive this message from you (or their spam folder, most likely), but have no idea what it’s about, who you are, how you got their information, and now you’re on their bad side.
The success of your email marketing efforts will only be successful if you start with the right list. Your email marketing list should consist of past, current, and prospective customers. Your efforts should be focused on reaching an engaged audience that is interested in what your organization has to offer. If you’re pushing information out to people who aren’t interested, you are wasting your time and building a bad email marketing reputation.
With all of the awesome capabilities we have with videos, images, and templates for email marketing, deciding what to include in your message is a challenge. The key here is not to go overboard.
Unfortunately, there isn’t an end-all, be-all answer for that question. It varies depending on your email list and recipient preferences. To figure out what works best for your readers, our team try different days and times and analyze the results.
A/B testing is a great technique for uncovering the best email marketing tactics and timing for your specific audience. Our team test everything in your email from template to subject line to headline.