The success of your email marketing efforts will only be successful if you start with the right list. Your email marketing list should consist of past, current, and prospective customers. Your efforts should be focused on reaching an engaged audience that is interested in what your organization has to offer. If you’re pushing information out to people who aren’t interested, you are wasting your time and building a bad email marketing reputation.
With all of the awesome capabilities we have with videos, images, and templates for email marketing, deciding what to include in your message is a challenge. The key here is not to go overboard.