– Benjamin Far, owner at NuOrganic Cosmetics.
We developed a complete social media strategy focused in gaining popularity among the supplement world and becoming a recognized brand.
Increase in social engagement YoY
Increase in social channel followers
Increase in message reach YoY
This brand needed to amp up their social media presence to increase awareness of their niche brand.
Created a content calendar for organic social posts and defined targeted audiences for paid social media to increase engagement and ensure marketing dollars were spent wisely.
This Los Angeles company manufactures a variety of cosmetic products. The technology behind each products allows them to have a strong position as just few products use the innovative ingredient – apple stem cells. This is their differentiator against their competition. More than 10 products complete their lineup which includes anti-aging creams, facial serums, and immunity boost capsules. The company takes pride in delivering an organic, vegan friendly and cruelty free products to their customers and support them on their beauty journey.
NuOrganic approached us in 2020 with the aim of a complete make over on their social media accounts to catch up with trendy designs that their competitors where using.
As a unique company that primarily sells beauty products and with a lot of competition ahead, we had to consider different ways to improve their online imagen.
M&V offered its extensive social media expertise in both organic and paid strategies, including organic social media calendar with daily postings on Facebook and Instagram, organic community management across all channels, and Facebook advertising. Social media growth and audience growth was also a large component of the project, to ensure that the brand wasn’t wasting ad dollars targeting the same audience.
Strong social media engagement is achieved through consistently posted quality content and a strong community presence. While this brand has many ongoing media campaigns, they lacked consistency and organization in posting schedules to their channels.
Even though the brand was doing exciting things online, like partnering with industry leaders and influencers, the brand shared these exciting things sporadically and inconsistently, which limited the brand’s reach and impression base online. NuOrganic maintained a large social audience of more than 20K followers, which presented an excellent opportunity to improve their low engagement rates by connecting more deeply with this audience.
We first worked to create an amplified, consistent strategy for organic social, with multiple posts per channel per day. It was imperative to the M&V team to deliver each month’s completed social media calendar 1-2 months in advance of the coming month. It was also critical that the content calendar deliverables allowed for a wide variety of content posting that encompassed the entirety of this manufacturing company’s content library
Then, our team developed a social calendar theme for each day of the week, which helped to circulate fresh content regularly and helped the social audiences to know what to expect from the brand.
Goals of these social media strategies included increased engagement across all channels, higher click-through-rates to optimized landing pages, and continual increases in follower base.
The marketers at M&V were able to organize and create content plans with existing content, as well as create new, exciting, and engaging social posts. A combination of industry news, video content, industry humor, and organic social media posts kept fans coming back to check the page again and again. M&V also monitored the page to engage with fans and address questions in real time.
We increased by 400 % engagement by implementing a unique content curation strategy coupled with exciting new posts, M&V helped this brand increase their audience engagement by over 400% across all channels. Instagram saw the largest organic growth. 45 % increase in followers by monitoring and testing social variables like posting time, content, key words, and images used. M&V helped the brand gain a steady 45% increase in their organic social media follower base. As of right now the follower base is at 70K.
