Our writers gurus work side by side. This has a major impact on building great content.
The tools and technologies used to write a solid content really count. We always stay on the cutting edge with the latest trends.
From engaging with your customers to enhancing your brand, a good copywriter will be able to understand your business and its objectives, distil your market and audience, and communicate with your audience in a way that compels them to take the desired action.
As you may have discovered yourself, this is not always as straightforward as it sounds. Sometimes you can hammer out a page of brochure copy first time within a couple of hours. At other times you can spend days agonising over a single strapline.
‘It’s only words. We all speak English and my spelling’s not too bad.’
Everyone thinks they can write but there’s a difference between being able to put one word in front of another and being able to write compelling, engaging, interesting copy that gets to the point succinctly and achieves its goal.
Let me explain. It’s a bit like doing your own decorating. It’s never going to be as impressive as if you’d called in the professionals. But hey, it’ll do. But then you start to notice the poor cutting in and bits flaking off. It’s much the same with copywriting. You could write it yourself but it will never be as good as it could be if you’d hired a freelance copywriter. Spelling mistakes, wrong tenses, endless waffle – I’ve seen them all.
This depends on a number of things – the size and complexity of the project; how quickly you want it; what information you can supply and how quickly you can supply it; and our workload at the time. Ordinarily, We can turn around shorter pieces within 1-72 hours, while larger, more complicated projects may involve in-depth research or interviews and will take longer. We’ll always create your content as quickly as possible but will never compromise on quality or detail. A deadline will always be agreed with you during our initial discussions or at the briefing stage before the creative process begins.
In plain English, copywriting means the writing that promotes your business. This includes brochures, websites, letters, print ads, Google AdWords, articles, scripts, etc.
No. Copyright is about legal ownership of something, and is totally unrelated to copywriting.